But note that normal gacha remained which is the current gacha we have now.īut since Complete gacha was an enormous revenue stream for all these companies, losing this was a major loss to them. Due to enormous effect of the ban, this was dubbed the 'Comp-Gacha Shock' within the stock market.Īs soon as this happened, all companies removed the Complete gacha system from their games. All the gacha companies lost stock value amounting to 3.8 Billion USD. There was major uproar against this from consumers and parents (as many felt that this was close to gambling) and the japan Consumer Affairs Agency (CAA) had to take action by banning complete gacha.ĭue to this big scandal, all the gacha companies had a hit on their reputation (even companies that didint do complete gacha) and ultimately their stock prices. Reports came of people spending thousands to complete the set (some reports stated that there were adults who spent 50,000 USD in two months). Imagine trying to get a certain rare card but to get that card you have to pull for 4-5 other rare cards and only once you get these 4-5 cards, would you get the grand prize. Basically until 2012, there was a more devious version of gacha called 'Complete Gacha'. Things were fine until 2012, when a major law was implemented against gacha companies due to customer uproar against unfair practices. The first gacha games in Japan started appearing in 2004. Gacha games started much longer in Japan before it was exported overseas. I thought I would personally look into it and below are the summary of my findings and some of the research papers talking about this issue. I have wondered for awhile if there was any gacha laws with regards to probability rates and consumer protection and some people have said that there was.

Online games gacha gambling laws